Social

The launch of Little Dessert Shop’s incredible new store in Wigston was a truly memorable event, with hundreds of locals flocking to the new store and queuing up outside well before the 2 pm 99p waffle promotion even began! 

They were greeted by friendly, enthusiastic Little Dessert Shop staff members who were more than happy to welcome new customers who were full of anticipation!

There was an introductory speech from Little Dessert Shop Marketing Manager Simran Mall, detailing how the new store would benefit the local community. The store opening has created several job opportunities and has given customers the opportunity to indulge in delicately handcrafted desserts on their doorstep!

The brand new store is located at Canal Street, South Wigston and it’s simply stunning. It’s an aromatic store full of unique designs and aesthetics, such as a green flower wall, complemented with a signature Little Dessert Shop neon sign. Both the interior and the exterior of the store are beautifully modernised, making for an elite dining experience and an instagrammable day out!

Local influencers visited the store to check out the designs and the iconic menu, and it’s safe to say they weren’t disappointed. They were enthralled by the number of artisanal treats available, as well as the spectacular decor! To be able to enjoy Little Dessert Shops' delicious waffles is one thing, to be able to enjoy them for just 99p was almost too good to be true!

Award-winning makeup artist Chandni (@makeupby__chandni) and popular local food connoisseur Aarifa Jasat (@Leicesterfoodfanatic) were loving the cuisine as well as the surroundings, Chandi said “store decor is very nice! Love the look of the shop. Thank you for the invite. The dessert box is epic, I can't wait to try the afternoon tea box next.”

Whilst Aarifa remarked “The trio box was delicious. I have to say the place looks so good. The deco is lavish, love it. I got to meet some of the staff and owners and they are so friendly and welcoming which is a big thumbs up for me. I can't wait to try your other desserts.”

The new store is now officially open and you can visit it at 9 Canal Street, South Wigston, Leicestershire, LE18 4PL. Dine-in, takeaway, or have a dessert delivered through our website or popular delivery apps!